Neuw was started by three friends from Melbourne & Stockholm with a shared fascination for denim & music. The dream was to bring quality denim out of the history books & into the 21st century. Founded on a need for originality and independence, the brand focus has always been on making the best jeans, using the best fabrics in the most ethical and responsible way. Neuw have co-designed a limited-edition capsule with independent abstract artist, Steve Leadbeater. Leadbeater's art work is driven by contrasts - identity and anonymity, sensitivity and brutality, spirit and form.