The Loake family has been producing fine, handmade men's footwear since 1880. Today, more than 125 years and five generations later, Loake is still family owned and operated. Loake is most famous for its Goodyear Welted footwear, an intricate construction with origins that can be traced back over 300 years. We recommend using this brush to apply polish to the leather shoe. Rub the polish in by circular motions.